Necklaces are a part of the beauty of a woman, then be it the simple necklaces, gold necklaces or an artificial golden necklaces. Necklaces trends in all their forms are adorned by women with elegance and high spirits. There are two ways we can categorize golden necklaces those made of pure gold or those made with a tinge of gold like golden pearl or silver gold necklaces.

Necklaces are available in various styles, designs, sizes and shapes. Depending on the length of the necklaces, they are given different names. Necklaces that are shorter in length and worn very close to the neck are called chokers. These pieces draw attention to the neck and hence, they are often heavily decorated with gemstones and other embellishments. Matinee necklaces also draw attention to the neck and these pieces end at the cleavage. These pieces are generally worn to get a sexy look. Opera necklaces 2010 are longer and they fall below the breasts. These are normally chains with suitable pendants. Rope necklaces are much longer than opera and these pieces draw the attention from the neck.

Choosing the right type of necklace depends on the dress and other pieces of Jewellery you wear. Scoop neck leaves a considerable skin area on the neck side that can be adorned with suitable neck pieces. You can wear looped pieces or simple short chains.

Tanishq - Tanishq is India’s largest and fastest growing jewellery brand. Tanishq has 75 boutiques in 55 cities across the country with a premium range of gold jewellery studded with diamonds or coloured gems and a wide range in 22kt pure gold. Platinum jewellery and designer silverware are also a part of the product range. Tanishq is one of India’s largest speciality retailers and is transforming the jewellery market in India.

Gili - Gili, the first branded jewellery of India, started in 1994. Its marvelous designs featuring a blend of Indian and western nuances had made Gili jewellery a stupendous sensation. Gili's magical jewellery had swooned buyers all across the nation. The Gili formula had worked in changing the people's perception regarding wearing Diamond jewellery only on special occasions, and it was now an everyday affair as women embraced and accepted the Gili way of adorning themselves.

Ddamas Ddamas from the Gitanjali Group is one of the pioneers in branded jewellery in India and a leading jewellery store offers a variety of high quality, fine jewellery.

Ira is a brand owned by Navinchandra and company, one of India's largest producers and exporters of diamond jewellery.

Orra is part of the Rosy Blue Group – the world’s largest diamond manufacturing Company with a presence across fourteen countries headquartered in Antwerp. In India, currently Orra shines at 20 stores in 15 cities. They have been the largest diamond jewellery exporter from India for the past 12 years.

Nakshatra is a leading diamond jewellery brand. The brand is owned by the Diamond Trading Company, the world’s leading diamond sales and marketing company.

Sangini Diamond Jewellery is another well known brand of the Diamond Trading Company.

Asmi is another diamond jewellery brand from the stable of Diamond Trading Company Kajol is the brand ambassador of this company.

Nirvana is targeted at the fashion conscious, modern, independent-thinking woman, with exquisite yet mid-priced range of pendants, rings, earrings and bracelets. Malaika Arora Khan is Nirvana’s Brand Ambassador. Nirvana is present in all the leading malls, departmental store chains and select jewellers across the country.

They are Cut, Carat weight, Color and Clarity. Together, they determine the value of a given piece of diamond jewellery.
Cut: Each diamond is cut using an exact mathematical formula to unleash its brilliance. The most common cut is round brilliant, which has 58 flat, polished facets that reflect the maximum amount of light. The cut should not be confused with the shape of the diamond such as marquise, oval, princess (square), etc.
Carat: The weight of diamonds is measured in carats. One carat of diamond is equal to 200 milligrams and there are 142 carats to an ounce. One carat is made up of one hundred points. When one buys a jewellery piece that is made up of many small pieces of diamonds such as a necklace, bracelet or earring, the combined weight of all pieces in the article is indicated. However, because larger diamonds are rarer than small ones, they are more expensive. Thus, a single solitaire diamonds of 1 carat can cost 5-20 times more than a diamond jewellery containing many smaller pieces weighing 1 carat.




Sample Diamond Quality Document

Pearls need special care whether they are cultured, freshwater or saltwater.
1. Pearl surface is very porous so they absorb body oils, perspiration, and cosmetics which damage the surface. So, they should be worn touching clothing rather than skin.
2. Do not wear pearls with rough fabrics.
3. Always apply hair spray, makeup, hand cream and perfume before putting on pearls.
4. Wipe pearls with a soft cloth every time after wear.
5. Never steam clean or never use dish or wash detergents, bleaches, powdered cleansers, baking soda, ammonia or Windex.
6. Never use toothbrushes, scouring pads or abrasive materials to clean Pearls.
7. Never go for ultrasonic cleaning for pearls.
8. Store pearls flat to prevent the cord from stretching.
9. Separate pearls from other jewelry when storing or place in a cloth bag.
10. Pearls should be restrung every year if you wear them regularly.

The value of the pearls in jewelry is determined by a combination of the luster, color, size and shape.
Lustre: A good-quality pearl should have a bright luster. Any pearl that looks too chalky or dull indicates poor quality.
Surface: A good quality pearl should not have any disfiguring spots, bumps, pitting or cracks.
Basic shapes of the Pearl: Round, Semi-round, Button, Drop, Pear, Oval, Baroque, and Circled.

• Perfectly round pearls are the rarest and most valuable shape.


• Semi-rounds are also used in necklaces or in pieces where the shape of the pearl can be disguised to look like it is a perfectly round pearl.


• Button pearls are like a slightly flattened round pearl and can also make a necklace, but are more often used in single pendants or earrings where the back half of the pearl is covered, making it look like a larger, round pearl.
• Drop and pear shaped pearls are sometimes referred to as teardrop pearls and are most often seen in earrings, pendants, or as a center pearl in a necklace.

• Baroque pearls have a different appeal to them than more standard shapes because they are often highly irregular and make unique and interesting shapes. They are also commonly seen in necklaces.


• Circled pearls are characterized by concentric ridges, or rings, around the body of the pearl.

Colours of the Pearl: The cultured pearls are found in a number of different colors. While color is a matter of individual preference, rose or silver/white pearls tend to look best on fair skin tones, while cream and gold-tone pearls are flattering on darker complexions.

Size:The average cultured pearls are between 7 and 7½ millimeters in diameter. Generally, the larger the pearl, the more valuable it will be.

Silver pooja accessories for coming Lakshmi pooja.

Gold Lakshmi coin(Roopu):Silver Ganesh Idol:Silver Ganesh idol for Ganesh pooja at the beginning of Lakshmi pooja.

Silver Diyas:Silver diyas for lightening "Deeparadhana".

Silver Kalash:We can use silver kalash with silver coconut and silver mango leaves or silver kalash with natural coconut and leaves.
This is gold plated silver kalash.
Ashtha Lakshmi Plate:We use Ashtha Lakshmi plate for ganesh pooja at the beginning of Lakshmi Pooja.

Silver Flowers and Leaves: We use silver or gold plated flowers and leaves for pooja.

These are gold plated flowers for pooja

These are Silver Bilwa leaves for pooja.These are Silver Lotus Flowers for pooja.Incense stick stand:There are many designs in use for incense stick stands.

Louts Incense stick stand: Silver Arathi:We use Arathi stand to give Arathi to idols. Ashtha Lakshmi Flower Basket:Ashtha Lakshmi flower basket for flowers.
Kumkum Holders:These are used to hold kukkum and Turmeric(Pasupu)

Bangles are part of traditional Indian jewelry.Most Indian women prefer wearing either gold or glass bangles or both in combination. Gold bangles are most popular with Indian women. They range from plain and simple to extremely artistic and intricate.

They are often studded with precious and semi-precious stones such as diamonds, gems and pearls.

Sets of more expensive bangles that are made from higher quality contents of gold and silver make a substantial jingling sound. In the case of cheap, imitation jewelry, these tend to make a tinny sound (in contrast with a more substantial sound) when jingled.

Bangles require the same amount of care and maintenance like any other piece of jewelry. Caring for gold bangles can make a big difference.

If you follow few tips your bangles looks like brand new one.
1.Do not wear gold bangles while swimming.
2.Remove gold bangles while applying make up.
3.Avoid wearing gold bangles during strenuous activities
4.Clean regularly with lukewarm water.
5.Dry with soft cloth.
6.Store gold bangles in a soft lined satin or velvet box.